I recently got a question on My Facebook Page about mobile campaigns. His question is really common. Everyone wants to know if I’m doing mobile.
So why am I not doing mobile when it’s all you hear people talking about? The answer is actually very simple.
Because right now, I don’t need to.
I’m currently working on a plan that I came up with at the beginning of this year. I chose a few traffic sources to slowly build out and dominate and it’s going very well. I work in my own world and I don’t compare myself to others.
New distractions keep popping up: mobile, adult dating, international health/beauty, etc. and I’m doing my best to ignore them all. If I hear that “So and so is making $XX,XXX/day on BLAH BLAH traffic source!” I don’t give a shit.
I have to stay hyper-focused on my long term goals.
It’s worked for me in the past. In the very beginning it happened naturally, mainly because I only knew about one traffic source at the time.
Master A Single Traffic Source
When I started out, I thought Google Adwords was the only traffic source that existed. I was given an offer by an affiliate manager with a promise that he had guys doing gigantic volume. I trusted his recommendation, created an Adwords account and focused.
I worked in Adwords every day.
My first few campaigns were set up pretty badly. I didn’t know about creating separate adgroups, dynamic keywords, the content network or any of the reporting and optimization tools that Adwords offered.
But by working on it every day and reading every tutorial I could find I slowly learned how to use it correctly and turned things around.
- Month 1: I was failing and learning and lost several thousand dollars
- Month 2: I figured things out a bit and made several thousand dollars
- Month 3: I added the content network and had my first mid 5 figure month
- Month 4: I dominated the entire network and drove insane amounts of volume
A year later, I checked out a new traffic source.
Now think about this.
When’s the last time you focused on a single campaign on a single traffic source for more than a month? Most people I talk to are switching campaigns almost every day.
I get it – I mean, jumping from source to source and from campaign to campaign is pretty exciting, but it doesn’t bring in the kind of overwhelming wins you get when you focus on a single source, master it and block out all other distractions.
The Affiliate Marketing Distraction
The best thing about online marketing is also the worst thing. There are hundreds of ways you can do it and each one can result in making a huge amount of money.
- You can be a blogger
- do paid traffic
- Adult dating
- Media Buys
- You can create products
- build FB groups
- do email marketing
All of these methods work and make money for people every day. But you can’t do them all at the same time. So you have to choose.
Sure, some affiliates run traffic on multiple platforms, but I guarantee you they didn’t launch them all at the same time. They more than likely started with a single source and moved along, mastering one at a time as they went along.
So – if you’re still trying to land your first big campaign here’s what you do:
- Pick one big traffic source. One of the best pieces of advice I ever got was to find a huge traffic source first, learn to wield it’s power and then match offers to it. The offer doesn’t really even matter. If you can control huge waves of traffic – you can find something that will make money on it. Find a traffic source with massive volume (think $5000/day spend and up) and become a master at it. If done right, you may not ever need another traffic source unless you want to scale.
- Choose 1 Offer. As I’ve said before it’s important to get some insider info from affiliate managers or other affiliates. You don’t want to go into a traffic source blindly trying offers. For example: If you’re going to master PPV, ask managers and friends what does well there. Choose 2–5 different offers and launch them all at once to see which one does best. If “Campaign 3” does way better than all the others, pause everything but “Campaign 3” and use it to master the source.
- Learn it’s nuances. Each traffic source has it’s own set of rules. It also has loopholes and backdoors you can exploit. I once heard a Facebook affiliate marketer explain how after years of using Facebook ads he found a way to get nude photos of women approved for his dating campaigns. Using the loophole he ran naked ads, which got 95% CTR and gave him tens of thousands of clicks for free. He killed it until they figured out what he was doing and the closed the exploit he was using. If you spend enough time with a source, you’ll figure out all these kinds of little tricks like this that you can use for monster profitable campaigns.
- Build relationships. Focusing on one traffic source also means that all of your daily spend is being focused onto a single network. So instead of spending $500/day on 10 networks you’re spending $5000/day on a single network. That’s a $1,825,000/year spend. And a spend budget like that will put you in a higher-value category of client. Your ad network rep will give you preferential treatment, backend deals and insider info to help you. I’ve had ad reps fly in from other cities to have lunch with me and tell me about their network inside and out. I’ve had CEOs and VPs of some of the biggest media buy networks in the world call me personally to thank me for the business and discuss cheaper backend CPM deals. It’s insane what kind of advantages you get at an ad network when you spend a ton of money. Your competition doesn’t stand a chance.
It could take months to work out all the kinks and build your own launch and optimization system for a source, but it’s worth it. Don’t worry about what others are doing, there is money to be made everywhere.
Remember. People are making huge money in a lot of places. Just because someone posts that they’re killing it on a certain traffic source doesn’t mean it’s easy. They may have spent the last year perfecting their launch and optimization system for that source.
If you’ve invested 3 weeks into learning PPV and then jump over to mobile, you’ve lost all that time you spent learning PPV and have to start learning mobile from scratch.
You’re not going to instantly make the $5000/day that the mobile guys are. You’re going to be making $0, or losing money just like you were on PPV until you figure it out.
So it’s important to pick a source, plant yourself there and learn to dominate on it.
*Of course, if you’re given a great idea from a person you trust, it’s fine to investigate it and take advantage if you can. I’ve jumped on a new traffic source based on solid insider info and done very well. But 90% of the time, it’s best to stick with a single source and patiently master it before moving around.