Hacking The Debate: Viral Marketing Stunt of The Year

This morning I was reading stuff on TMZ… wait, did I just admit that publicly?

Anyway, so I’m wasting time reading horrible and addictive gossip articles about the Kim Kardashian lawsuit and Donald Sterling’s insanely disturbing hip hop outfit when I came across this article.

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Left side of photo: guy with gofundme.com sign

Alexander Lin, a biology major at UNLV, knew having the debate on campus would mean prime time exposure — so he whipped up a sign asking people to donate to his GoFundMe account … and grabbed a spot behind Anderson Cooper.

Standing there, holding the sign he was able to get his url in front of MILLIONS of people all over the country without spending a dime.

He got his message on TV, during one of the most watched events of the year for… Zero dollars and zero cents.

To demonstrate the value of what he did – I looked up the price of commercials before and after the last debate. (They don’t have ads during the show)

CBS is seeking between $200,000 and $225,000 for a 30-second ad during its post-debate coverage…” – Variety.com

So yeah – the guy got $200,000 worth of advertising for free. Pretty amazing.

Someone hire this guy as a viral marketing executive ASAP.

The GoFundMe Page

His GoFundMe page was a simple request for money that he and a few friends would use to go to college.

  1. My name is Alexander Lin, and I am a senior at the University of Nevada, Las Vegas! Go Rebels!

  2. I was moved to Las Vegas to attend High School and I don’t regret it at all! Shout out to all the great leaders out their trying to make a difference in the community. Great people here with huge hearts.

  3. I do not have any relations to the UNLV School of Medicine. I am just hopeful to be accepted along with my other friends. They all deserve it.

  4. The funds will be split to further our education with me as well as Melissa Lin and allow us the privilege towards bettering the health of the Las Vegas community.

  5. The rest of the funds will be donated to UNLV’s School of Medicine to further their mission in Las Vegas.

It doesn’t look like America emptied their wallets to the guy. So far, he’s only received about $1500 in donations.

But hey, that’s $1500 that he didn’t have before.

And keep in mind – most advertisers would have to spend the $200,000 to find out that they only generated $1500. That’s a loss of $198,500.00.

So this kid is actually up $201,500. (cost of ad, plus revenue generated)

Who Knows?

Of course, no one knows if the guy is honest or where the money will actually go – but that’s shouldn’t distract from the fact that this is a genius idea.

This guy needed money. Instead of whining and complaining he came up with a creative idea and executed it to perfection. 

I know a lot of you reading this blog are trying to make money online… and that’s great.

My hope is that this post will inspire you to think out of the box…

There are endless opportunities if you’re willing to get…

creative.

 

  • Maurice Patterson

    Awesome Malan!