A Morning Like Any Other

This morning it is Jan 1st, the first day of the year 2015.

I’m sure many people woke up today thinking things were going to be different somehow. But as you can see, the sun is in the sky and the cars are driving by just like they the day and the year before.

I’m sure many people woke up today preparing to use new products that they think are going to make their lives better and make this the “Best year ever”.

  • Exercise bikes and treadmills being setup in bedrooms.
  • Juicers are being setup for the new diets
  • Bowflex home gyms are being assembled in garages
  • Nike running shoes are being put on for that first big run
  • Gym bags are being packed for new gym memberships

new-years-yahooTop Holiday searches from Yahoo.com for Jan 1st, 2015.

I’ve been keeping an eye on the top New Years Eve search trends. The image above is from today. As you can see, “Vitamix Blenders” and “Bowflex TreadClimbers” are going nuts right now (as well as ‘Quit Smoking’ and ‘Women’s Gym Bag’). Yesterday the most popular term was “Exercise Bikes”.

But the reality is (and history shows) that almost 100% of these new fitness and self improvement products will be heavily used for the month of January, barely touched in February and collecting dust (or for sale on Craigslist) by March.

Why? Because when you buy these kinds of things and expect these amazing results – you’re forgetting one important thing.

You’re still going to be you in 2015.

This Year, Let’s Keep it Real

Most people set unrealistic goals and expectations like some “new version” of themselves is going to appear out of nowhere and get the work done. Then what happens is they start off big, give it all they’ve got, realize they can’t do it and burn out and quit after a few weeks.

So instead of expecting a miracle to happen and for everything to change overnight. Let’s get real. You’re still going to be you this year – so set your goals or resolutions accordingly.

Here are a few popular examples:

  1. Lose Weight. Instead of running every day and working out 5x per week, trying going to the gym Monday and Friday and never missing. If that goes well, add a day.
  2. Make Money. Instead of trying to make $1 Million this year online, try to get good at launching campaigns. Figure out how to make $1 first, and then go for $10.

Take some time and come up with something you can sustain throughout the year. Don’t plan for the super-human version of you that you might feel like today… because remember… that person may be gone by February.

Plan for the you that will be here in April or October. The you who gets tired and lazy sometimes. The you who likes watch TV.

That’s the person who needs to be able to do the work.

Nothing magical happened between the time you went to sleep last night and the time you woke up today.

This morning is just a morning like any other.

P.S. I posted a video to my YouTube channel about this as well.
Click here to watch it now.

  • samrex

    Happy new year bruh! 😉 some of those search trends look like some tasty campaigns in the making… Maybe reinvigorate e-cigs camps for a month or two..

    • http://malandarras.com/ Malan Darras

      right samrex – the only good side to be on during this season is the marketing / advertising side. Today, there are people all over the world spending money they don’t have on fitness & goal related products that they’ll never use.

      Cash in Now Honey – http://youtu.be/1kAIMlISHhU?t=1m2s

      • samrex

        Ha true.. Is a beautiful day in Seattle finally, maybe I’ll profit tomorrow…. Sometimes a sunny day is 1000% ROI..

  • Xiao Li

    Happy New Year man !!!

    Wish you every success in 2015!

    • http://malandarras.com/ Malan Darras

      thanks Xiao, you too

  • Ken L

    Good post as usual Malan.

    Really liked the guitar intro on the YouTube vid! Pretty cool man…

    All the best,

    • http://malandarras.com/ Malan Darras

      Thanks Ken, that guitar is going to be around a lot.. i can’t put it down honestly.

  • Tung Tran

    I used to be that person. Not this year though.

    My day is still the same. Wake up. Meditation. Read.Work. Yoga. Work.Lunch. Work. Strength Training. Work. Read. Sleep.

    Simple and effective. No need to look for anything else.

    • http://malandarras.com/ Malan Darras

      sounds good Tung. yes, once you’ve figured it out – just keep it going, no need to start over every year. makes life easier

  • Servando So Yong Silva

    I don’t feel like it’s 2015 already, probably it’s the same as 2014. I’ll just keep doing what I’ve been doing best, and improve it in little steps.

    Do I have any goals for 2015? of course, but they were set long time before and I always have them in mind.

    • http://malandarras.com/ Malan Darras

      sounds good Servando, and thanks for your comment. I don’t believe we’ve spoken before.

      And I think that’s where people get it wrong.. they “start over” every year and give up every year by March. I used to do it myself, I’ve started over so many times I can’t even remember… but getting on track once – and staying on track – has worked much, much better for me.

      • Servando So Yong Silva

        Hello Malan.
        We haven’t spoken before, but I have read your blog and I’ve seen some of your videos the last 6 months. Hopefully I’ll meet you at an event this year.

  • http://WWW.AFFILIATEFIX.COM djcrunk

    Man, I hate to disagree but something very magical actually happened to me when going to sleep, after spending new year’s eve working my autistic-ocd-ass launching new campaigns (like a {nerd} BAWS) all over the place, while absorbing some IM knowledge bombs from HQ blogs like yours and ngos…

    I was already making money in 2015, up to $x,xxx in just a few days, WOOHOO! Honestly I’ve never paid for an IM course/forum in my whole life, but I feel I owe all the generous super affiliate souls who give out the good stuff, that ACTUALLY WORKS, out of kindness mostly.

    In your case, a lifetime supply of “aboslute zero” monster, which will unavoidably make me go broke all over again lol. Seriously, thanks man, keep up the awesomeness.