The most successful marketing headlines of the last decade are all about shortcuts.
I’m sure you’ve seen them.
- 1 Weird Trick to Lose 50 Lbs in 7 Days
- 1 Simple Tip To Make $5,723/day Online
Each of these headline makes you believe you can instantly have something that normally takes a lot of time, by taking a shortcut.
Unfortunately, this is not true.
If there were magic shortcuts to getting rich or losing weight, everyone on Earth would have six-pack abs and make a million dollars a month online.
Stop looking for a shortcut.
Dive directly into the hard work that is required to get the thing you want.
That’s the magic secret you’ve been looking for.
The shortcut is the hard work.
*This post inspired by okdork.com’s interview with Greg McKeown.