If you’re going to make it in affiliate marketing you have to get this into your head.
Almost every campaign starts out losing money.
Hundreds of millions of dollars have been made by con artists selling magic bullet systems. They claim you can make money online using 1-click systems that run on autopilot.
They are all bullshit.
Affiliate marketing is a lot of work. And the work is split into two parts.
- Launching campaigns
- Optimizing campaigns
There’s a lot of other stuff you have to do to make money online. But all of them: research, graphic design, copywriting, etc. all fall under those two umbrellas. You launch and then you optimize.
Any idiot can launch a campaign.
The people that make money are the ones that know how to take a campaign that is losing money and make it profitable. If you can do that one thing well, you can make money on almost everything you do.
Affiliate Marketing Mosquitoes
Most affiliates are mosquitoes. They launch new campaigns by sucking the blood from someone else’s hard work. They steal ads and landing pages and launch them on the same traffic source hoping to steal a piece of the original affiliate’s pie.
It’s a horrible business practice, but it works pretty well and it happens all the time.
Why? Because ripping someone off takes less time than creating something from scratch. And if other affiliates are making money with a set of ads and landing pages there is a pretty good chance that you can too.
Let’s be honest – some of the world’s richest people (allegedly) stole their ideas from someone else.
- Mark Zuckerburg
- Bill Gates
- Steve Jobs
These men built their fortunes by (allegedly) taking someone else’s idea and then making it better.
But it doesn’t always work
Campaigns are weird. Even if you use the exact same ad, landing page and offer there’s no guarantee you’re going to make money. And if it doesn’t work immediately a lot of affiliate mosquitoes will give up and look around for someone else’s blood to suck.
If you do that, you’re missing the point.
Even if the stolen lander doesn’t work for you it can be a good starting point. It’s a baseline for you to build your campaign from. That’s how you make money with a stolen campaign.
You steal, then improve, then profit.
And even if it does make a profit from day one you should still be focused on improving performance. Because the better your campaign performs, the more money you make.
And that’s the name of the game, right?
The next time you’re mosquitoe-ing around stealing landers, I want you to try a few things. I’ve used each one of these optimizations to take campaigns from negative to positive ROI and each one can be done in about 5 minutes or less.
So read them, steal them, test them and enjoy.
5 Landing Page Optimization Tips
That Take 5 Minutes or Less:
- CTA Button
Normally, your call to action (CTA) is going to get the majority of the clicks. So, naturally this is one of the first things I test when improving a landing page. Overall, I have found that a big, blue text link out performs slick ‘Click Here’ buttons most of the time. If the existing page has a graphic CTA that says Learn More, split test it with a big, blue text link that says “Click Here to Learn More”. Saying the words CLICK HERE seem to make people click more.
- Social sharing
I see a lot of pages with fake like buttons and they’re missing out. They’re great for social proof but you don’t get any of the benefits that real social networking can give you. Real social sharing buttons allow your readers to post your page to Facebook, Twitter and other sites. The fastest way to test is to put the AddThis.com code onto your page and see how it affects conversions. All you do is copy and paste the code on your LP. If the social share buttons don’t cause your conversion rate to go down, leave it on and enjoy free traffic and conversions.
- Add captions under images
I’ve read that captions under images are read 80% more than the other copy on the page. Readers tend to read the headline, look at the image and then read captions. Add a caption under every image that is on your page, especially the ones above the fold. Use that text to quickly explain the reason why you’re product is great and give them a link to click. It takes no time and 90% of the time conversion rates go up.
- Give it a face
No one likes to buy a product from a big, faceless corporation. They need a personal touch. That’s why Ronald McDonald exists. Give your visitors a face to go along with the product your peddling. A small headshot in the first paragraph or last paragraph works wonders. You can use your own photo. Or if you’re not comfortable with that, use a pen name and a nice royalty free headshot of a smiling face.
- Change font size.
Think about your target demographic. Who is reading your page? If your visitors are over the age of 40, raise the text size a few points. If your demo is 60+ make the text a lot bigger. Older eyes have a hard time seeing small text on a screen. Text that looks fine for you may be impossible to read for your demographic. I do a split test, depending on age with 3-5 different font sizes and see which one does best. The general rule is: the older they are, the bigger the text needs to be.
If you’re an affiliate marketer your job is to Launch and Optimize campaigns. If you can master this skill of stealing and improving, you can make money on almost any campaign you try. (tweet this)
Use the list of landing page optimizations above. Pick one at a time and test them on your own campaigns. I can’t guarantee they will all improve your results. But it is very likely that at least one of them will.
I’ll see you out there,