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Malan Darras

Malan Darras

Music. Marketing. Madness.

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MARKETING

June 23, 2014

2014 A4D Meetup: Part 1

This is Part 1 of a 3-Part Series. Read the rest below. 2014 A4D Meetup Part 1 2014 A4D Meetup Part 2 2014 A4D Meetup Part 3 It’s 8:54am, Sunday June 22nd, 2014. I’m sitting in a hotel room looking out at a hazy view ... Continue Reading

June 16, 2014

Reframe Failure As A Series of Small Wins

Failure feels miserable. But what if you could feel good, even when you fail by celebrating the small wins you make along the way? Failure. It sucks, but it happens in all facets of life. Whether you’re in a band, ... Continue Reading

June 12, 2014

Falling In Love With The Process

I recently wrote about Ithaca, a poem by Constantine Cavafy that used the story of Odysseus as a metaphor for enjoying the journey of life. One of the best comments I received (from multiple people) was that the poem ... Continue Reading

May 19, 2014

How to Use Insider Information To Build A Profitable Affiliate Campaign

I was digging around. Looking for an offer in an unfamiliar affiliate network’s website. There were 100s of offers in 25 different verticals. Payouts ranged from .45 cents to $190. When I clicked a link to preview ... Continue Reading

May 16, 2014

A/B Testing for Statistical Significance (CPV Lab Case Study)

One of the most mysterious areas in split testing seems to be - how to tell when a new ad or landing page has received enough traffic to know if it’s going to work or not. The quick answer is: A/B testing for statistical ... Continue Reading

May 12, 2014

10 Common Beliefs About Affiliate Marketing, That are Totally Wrong

I remember the first time I saw an ad for making money online. Picture this: A Tan Man in his 30s stands in the center of the photo. He is cocky and in good shape. He’s not ripped but looks more like he’s just ... Continue Reading

May 5, 2014

Book Review: The Power of Now: A Guide to Spiritual Enlightenment

The Power of Now is one of those rare books that I can read over and over again. Over the last 7-8 years I have either read or listened to the book three times from start to finish. During that time I have also ... Continue Reading

April 25, 2014

If I Started Over In Affiliate Marketing (This is Exactly What I Would Do)

A few days ago I did a little Q&A session here on the site. I wanted to take one of the questions that I received and answer it in more depth than I did in the comments. There are two reasons. It’s probably ... Continue Reading

April 14, 2014

Do One Thing

I’ve tried a lot of different productivity methods in an effort to get more things done. Over the last few years I’ve tried Pomodoros, Getting Things Done (GTD), Omnifocus, Agile Results, too many todo list apps to ... Continue Reading

April 7, 2014

How To Track Campaigns Without A Tracking System

Affiliate marketing can be intimidating for newcomers. You need ads, landing pages, offers, hosting and… a tracking system. Luckily, a lot of the work isn't that hard: Affiliate networks take care of the ... Continue Reading

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