Have you ever been called anti-social, shy, or awkward? Maybe you spend time alone reading and thinking. Maybe you prefer quiet nights at home over social events.
Maybe you’re an introvert.
You’re not alone. Some of the world’s greatest minds prefer spending time quietly by themselves. The list includes:
- Warren Buffett
- Charles Darwin
- Albert Einstein
- Mahatma Gandhi
- Google’s Larry Page
What is an introvert?
The terms introversion and extraversion were first popularized by Carl Jung. Jung defined introversion as an “attitude-type characterized by orientation in life through subjective psychic contents” (focus on one’s inner psychic activity); and extraversion as “an attitude type characterized by concentration of interest on the external object”, (the outside world). (source)
For a long time extroverts were considered the dominant personalities in society. And loud, social people were thought to have the upper-hand in the business world. But today – the world’s most successful people are a different breed. They’re programmers, hackers and geeks.
I am an introvert too.
For years I did my best to pass as an extrovert. I naturally struggled with social situations, and I drank to calm my nerves. And, it worked.
I laughed, I talked, I shook hands and did my best but inside I was full of dread. All I wanted to do was go home and enjoy the quiet, where I felt most comfortable.
Now that I understand more about the introverted personality I am more comfortable being myself. I’m not shy. I am creative and quiet thinker.
And I’m ok with that.
The introverted lifestyle has worked very well for me. While others are out seeking entertainment I am focused, chipping away at my goals.
How do you know if you’re an introvert?
- You prefer spending your time alone or with 1–2 close friends
- You can think better when you’re alone
- You gain energy and strength from being alone
- You feel most comfortable when you are alone
If that sounds like you – welcome to the club.
Today I’m going to show you how creative individuals, especially those pursuing affiliate marketing can use their introverted personality as a super power to crush the competition.
- Work longer. An introvert can spend a lot of time alone. In fact, we prefer it. While the extroverted socialite is out buying drinks, we are at home writing ad copy, testing landing pages and increasing our ROI.
- Be an artist. An introvert’s world exists within his/her own mind. The mental games we play can lead to artistic and creative solutions to problems.
- Save money. One advantage to not having much of a social life is cost savings. The money you save by not going out can be used to outbid your competitor and launch bigger campaigns.
- Think deeply. We have no problem lying at home and doing nothing but going through our thoughts. During these contemplative hours we dream up big ideas.
- Be alone. We can work for days alone with no problem. With no distractions around us we can focus and work. We use our time alone to write, create, test and optimize.
- Observe and create. We like to sit and observe more than actively participate. Our observations give us an advantage when thinking of ideas and angles that will work on specific demographics.
- Never be bored. Rarely will you hear an introvert say that they’re bored. My extrovert friends always need to “do something”. While they are doing something – we are thinking, plotting, dreaming and scheming.
For decades it was believed that introverts were the minority and less than 30% of the population. It wasn’t until a 1998 study that anyone did a study on a national sample and found that it was about an even 50/50 split.
“But in 1998, researchers were finally able to do what Isabel Briggs Myers could not: an actual population study. The study was based on a national representative sample – 3,009 randomly selected individuals – which, through weighting of underrepresented groups, was made to approximate the distribution of the 1990 U.S. Census. The findings were clear: introverts and extroverts are equally represented in the population.”
– excerpt from Gifts Differing: Understanding Personality Type
A follow-up study done in 2001 actually put extroverts in the minority, 43% compared to a 57% majority for introverts.
You don’t have to pretend
“Your time is limited, so don’t waste it living someone else’s life…” – Steve Jobs
You are not the minority – so you don’t have to pretend to be something you’re not in order to fit in. It doesn’t work – and pretending is painful.
Your introvert personality is a super power. (tweet this)
Used correctly it will allow you to:
- Work longer
- Be an artist
- Save money
- Think deeply
- Be alone
- Observe and create
- Never be bored
You’re in good company. Some of the world’s most creative minds are also introverts.
Be yourself. Don’t pretend to be a social person if you are not.
And one last thing. Don’t spend your alone time on time wasting activities like watching TV or playing video games. Because unless you’re being productive…
You’re just another person sitting alone on the couch.