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Malan Darras

Malan Darras

Music. Marketing. Madness.

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June 23, 2014

2014 A4D Meetup: Part 1

This is Part 1 of a 3-Part Series. Read the rest below. 2014 A4D Meetup Part 1 2014 A4D Meetup Part 2 2014 A4D Meetup Part 3 It’s 8:54am, Sunday June 22nd, 2014. I’m sitting in a hotel room looking out at a hazy view ... Continue Reading

June 20, 2014

The Antidote for Negative Thinking

Last week I shared a post about how to reframe your failures as a series of small wins. I want to continue that thought and share a really cool thing I’ve been doing lately that I've found to very helpful. I recently ... Continue Reading

June 16, 2014

Reframe Failure As A Series of Small Wins

Failure feels miserable. But what if you could feel good, even when you fail by celebrating the small wins you make along the way? Failure. It sucks, but it happens in all facets of life. Whether you’re in a band, ... Continue Reading

June 12, 2014

Falling In Love With The Process

I recently wrote about Ithaca, a poem by Constantine Cavafy that used the story of Odysseus as a metaphor for enjoying the journey of life. One of the best comments I received (from multiple people) was that the poem ... Continue Reading

June 2, 2014

Choose To Feel Good

A few days ago I caught myself doing this… thing. I was sitting at my desk, staring past the monitor, looking at the sky. The sky was blue, the city sparkled with sun light, some birds flew by. I had no ... Continue Reading

May 30, 2014

How To Defeat Your Own Worst Enemy

For as long as I can remember, I have battled with an enemy. This enemy followed me everywhere I went. It talked down to me and told me that I wasn’t as good as everyone else Made me self-conscious, shy and ... Continue Reading

May 23, 2014

Interview: Andy Hollander

Interview is a series of conversations with interesting people from around the world about their lives, work and creative process. Today's interview is with Andy Hollander, a research analyst and musician who lives ... Continue Reading

May 19, 2014

How to Use Insider Information To Build A Profitable Affiliate Campaign

I was digging around. Looking for an offer in an unfamiliar affiliate network’s website. There were 100s of offers in 25 different verticals. Payouts ranged from .45 cents to $190. When I clicked a link to preview ... Continue Reading

May 16, 2014

A/B Testing for Statistical Significance (CPV Lab Case Study)

One of the most mysterious areas in split testing seems to be - how to tell when a new ad or landing page has received enough traffic to know if it’s going to work or not. The quick answer is: A/B testing for statistical ... Continue Reading

May 12, 2014

10 Common Beliefs About Affiliate Marketing, That are Totally Wrong

I remember the first time I saw an ad for making money online. Picture this: A Tan Man in his 30s stands in the center of the photo. He is cocky and in good shape. He’s not ripped but looks more like he’s just ... Continue Reading

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