For the past 5 years I’ve been a full-time online marketer. In late 2008 I quit my last 9-5 job and fired all of my freelance clients so that I could dedicate myself to making money online – and I never looked back.
Success in this field has given me the opportunity to be my own boss, work whenever I want and focus on things I enjoy like making music and experiment with Intermittent Fasting.
The people in my life have reacted to this in two ways:
- They don’t understand what I do and want me to explain it
- They want me to immediately teach them how to do it
I would say the majority of people fall into category #2. They see that I’m doing this and they think they should be able to do it to. The general thought is “if Malan can do it, I can too, right?”
Out of the 10 or so people that I have tried to teach the majority lasted less than 14 days and none of them quit their day jobs.
While there is always the possibility that my teaching just sucks, I believe it’s something else.
The Fear of Losing Money
The scenario goes like this:
- Person A wants to learn affiliate marketing and has $1000 to invest into it
- I give Person A an offer, traffic source, ads and instructions
- Person A loses $250 in the first week
- Person A quits
I would bet that this scenario happens with about 99.9% of the people that give affiliate marketing a try. The problem isn’t that they’re doing anything wrong, they just don’t know what success looks like.
What Success Looks Like
Let’s take a look at a campaign from June. As you can see the first two weeks were rough. But here’s the key – during Week 2, I lost less money than I did in Week 1.
This is a success.
This is the breakthrough in thinking that has to happen in order to make this work.
(Above): What a successful campaign looks like
When put in the above scenario the majority of people will think “it’s been losing for two weeks straight, I quit!” and move on to the next thing.
The person that’s going to make it work will look at the first two weeks and see a slight improvement and go even HARDER knowing it’s turning around.
And sure, there are plenty of campaigns that I will abandon. If I’ve spent enough money and collected enough data and all signs point to Loser, I’ll pull the plug.
But never before I know I’ve tried everything.
The common trait among most successful affiliate marketers is the ability to sustain losses in the beginning and turn it around. If you’re risk adverse you should stick with a 9-5 and a steady paycheck.
But if you’re a little nuts and have a few dollars to lose and the guts to hang in there until it turns around it’s an exceptional way to make a living.
P.S. If you want me to teach you – no problem. My retainer is $1,000,000 per month with a minimum 12 month contract. Contact me anytime.