Far away from the market-place and from fame have always dwelt the creators of new values.Friedrich Nietzsche
Lately I’ve been trying to block out the noise of the Internet. I’m doing my best to stay away from social media, news, popular blogs and big brands.
Instead I’ve been seeking out what I call “small blogs”.
Small blogs are blogs written by people who aren’t trying to be famous or build a brand. They have no agenda. There is no posting schedule and no niche.
Most of the small blogs I’ve tuned in to lean toward music, mental health, tech and minimalism. But a lot of them just share their personal thoughts on any topic they want to whenever they feel like it.
A few days ago I read this from Pete:
Write about what you love, what inspires you, and what you want to share with the world. Perhaps a niche of content matter will come to the forefront in the process, or perhaps as Gaby mentions it will remain whatever your heart desires. This is part of the reason why my trial of Plausible on my site was short lived. I didn’t want to be subconsciously lured into writing about what gets the most views, rather to write without borders and restrictions. I quickly discovered the stats don’t matter to me whatsoever… …what really matters are the words.Pete, responding to a post by Gaby
I like blogging but I feel like something got lost when I started obsessively watching the number of visits, statistics and analytics. I was comparing myself to blogs that get millions of visits per month and have hundreds of thousands of subscribers on their email list.
The posts started to become less “me” and more “them”. And I can never be “them” as well as they can. But I can be “me” better than anyone.
So I’ve stopped looking at my site’s statistics and analytics and no longer let those metrics guide the things I write about. If I have something to say about marketing I’ll share it. If I have something to say about music, mental health, minimalism or just a weird idea I have I’ll share that too.
If my audience grows that’s great. If my audience shrinks that’s fine too. I’ve lost interest in big crowds anyway.
These days I’d much rather hang out in a quiet corner bar, coffee shop or living room and talk with a few good friends. That sounds like a good time to me.
Know what I mean?